Work

I spend a lot of time with things people say. The interesting part is finding the story worth telling.

Vishal Dhuper
Selected work / 01-05

01Brandwatch / Social listening

People talk.
I pay attention.

I find the useful conversations, look at what people mean, and turn the noise into something a team can act on.

Inside the work

Queries / Categories / Dashboards / Interpretation

A headline worth a second look

is about .

Who, exactly?

A handful of loud voices isn't everyone. I look at who is speaking, what is being repeated, and whose response is missing.

An imaginary headline. A real way of thinking about it.

  1. 02

    Cision / Media Analyst

    How did the story land?

    Following the coverage, the messages that travelled, and the explanation behind the numbers.

    2024-2026
  2. 03

    Brandwatch in India / Strategy

    A platform is not a plan.

    Turning platform capabilities into a question, a focused pilot and a reason to keep using it.

    Proposal

Before all
the spreadsheets.

I was closer to the content and campaigns. These are the earlier chapters, and a few things I still carry into the work.

  1. 04

    Digital marketing & content strategy

    Tealfeed

    Making the content, then figuring out how people would find it.

    2022
  2. 05

    Account Executive / Pune

    Dab of India

    Campaigns, social, and learning from what people actually did.

    2021