Work
Work is the room-reading bit. Newsrooms, comment sections, client questions, competitor noise. I listen for the one thing a brand can actually use.
- Cision / Signal Practice
Current home. I read coverage, social noise and competitor movement, then turn it into the kind of calm note a team can use. - Coca-Cola / Everyday Rituals
With a brand that big, the interesting thing is rarely scale itself. It is the tiny public ritual: a bottle, a joke, a campaign, a memory. - The LEGO Group / Serious Play
A brick can carry parents, collectors, nostalgia, creativity and community. The work is noticing which feeling is driving the story. - Skyscanner / Travel Weather
Searches have moods. Dreaming, delaying, comparing, panic-booking, saving for later. I like finding the weather underneath the intent. - Motorsport / Fast Theatre
Speed is only the surface. Under it: loyalty, rivalry, spectacle, sponsorship, risk, and a fandom that never sits still. - Health + Wellbeing / Care Language
A quieter category with sharper stakes. Trust, proof, doubt and reassurance matter more than making the loudest claim. - Tealfeed / Momentum Desk
The startup chapter. Angles, search, distribution, feedback, content experiments, and learning how fast a small win can teach. - Dab of India / Campaign Floor
Early agency muscles: calendars, client notes, social behaviour, and the useful pain of seeing which ideas survive the week.