Brandwatch in India / Proposal
A platform is not a plan.
My Brandwatch-to-India proposal started with a fairly practical question: if a team had the platform tomorrow, what would they actually do differently? A list of features wasn't going to answer that.
- 01
A real question
A sector and a decision worth understanding.
- 02
A focused pilot
A smaller test with an agreed definition of useful.
- 03
A reason to continue
Findings connected to a practical next decision.
Begin with the decision.
I framed the opportunity around sector questions rather than a tour of the software. A useful demonstration needs a recognisable problem: a competitor gaining attention, an audience question, or a change the team needs to understand.
That makes the capability easier to judge. The question is no longer whether a dashboard looks impressive, but whether it helps someone do something they couldn't do as well before.
Keep the first version small.
The proposal set out a focused pilot. Define the question, agree what a useful result would look like, and build a way to test it before turning the idea into a larger commitment.
My part was framing the opportunity, translating platform capabilities into sector questions and planning a testable route forward.
Know what is still a proposal.
This is a business-case proposal, not a completed launch. Forecasts are assumptions to test, not outcomes to display as if they already happened.
What I like about this work is the bridge between possibility and practice. The technology has a lot to offer. The plan has to explain which part matters to this team, and why.