Writing

Usually a question I can't leave alone.
Sometimes an answer. Often a better question.

Vishal Dhuper
Research / Practice / Notebook

01Research / 2 min read

Reassuring words, uncertain shoppers, and what happens when a promise asks the reader to do all the work.

Read the essay

Adapted from my MSc dissertation.
Kingston University, London.

Three words I kept seeing

A , , choice.

Better than what?

The comparison is doing a lot of work. Better for the shopper, the people making it, or the environment? The word alone doesn't tell us.

Questions from my research on greenwashing and trust.

Don't make the promise bigger than the proof.

A line from the essay.

Notes from the work.

Two shorter thoughts.
  1. 02

    Practice / Working note

    The sentence underneath the chart.

    On the small piece of writing that turns an observation into something useful.

    1 min read
  2. 03

    Notebook / Short reflection

    People don't fit on a slide.

    A thought about audience descriptions, and all the bits they tend to leave out.

    1 min read

The research piece comes from my dissertation. The shorter notes are new portfolio drafts, not previously published articles.